Strategy Over Inspiration. Systems Thinking Over Workshops. Outcomes Over Optics.

What I Do
I partner with nonprofits, advocacy coalitions, school-adjacent organizations, and boards to build systems that don’t just accommodate neurodivergent learners — but are designed for them from the start.
That means policy review, stakeholder engagement design, equity-centered program development, board advisory, and strategic planning that accounts for the real complexity of serving families who have historically been failed by the institutions claiming to help them.
I don’t do inspiration without implementation. I don’t design programs that look good in grant applications but fall apart in practice. And I don’t work with organizations that aren’t ready to be honest about where they’re falling short.
The Dual Perspective
Strategist and Embedded Advocate
In 2014 I founded The Parenting Cipher — a podcast and community platform that has become one of the leading resources for parents of neurodiverse children, particularly in Black and brown communities. It has been recognized as a top education podcast in Ireland and Northern Ireland by PA Media syndication, ranked among the top Black parenting podcasts nationally, and honored with a Silver Davey Award for General Education.
The Parenting Cipher is not a side project. It is my research infrastructure. Every organizational partnership I lead is informed by real-time intelligence from families navigating the systems I advise institutions to change. That connection — between the community I serve and the organizations I hold accountable — is what makes this work effective rather than extractive.
What this means for organizations I work with: When I identify a gap in your family engagement strategy, I’m not drawing on a framework from a textbook. I’m drawing on direct, ongoing insight from the families you’re trying to reach. That’s a different quality of intelligence — and it produces different results. |
Credentials & Recognition
Experience & Practice
- 25 years at the intersection of neurodiversity, special education advocacy, and systems design
- BA, Sociology — systems and institutional analysis
- MBA, Nonprofit Concentration — organizational governance, finance, and sustainability
- Wright’s Law trained special education advocate
- Certified Integrative Health Coach
- Director of Partnerships and Programming, National Association of Black Microschools
- Founder, Genie Dawkins Education Systems Consulting
- Founder, The Parenting Cipher — podcast, community platform, and community insight lab
Recognition & Media
- Silver Davey Award — General Education (2021)
- Featured speaker, ADHD National Conference
- Keynote speaker, Afros & Audio Festival
- #1 Education Podcast in Ireland and Northern Ireland — PA Media syndicated press (August 2024)
- #1 Feedspot Best Black Parenting Podcasts
- #9 Million Podcasts Top 25 Black Parenting Podcasts
- Featured in National Geographic, Thrive Global, Badass Black Girl, and the Washington Post
Published Works
- Not My Child: Navigating Your Child’s Learning Difficulties with IEP’s and Educational Resources
- The Special Education Survival Guide: 30 Secrets Schools Won’t Tell You About IEPs, 504s, and Advocating for Your Child
- The Joyful Family Planner: Connecting With You
- Children’s affirmational coloring book series
My Approach
My approach to systems change is grounded in a BA in Sociology that trained me to examine not just how institutions are structured, but how people experience them from the inside — and an MBA with a nonprofit concentration that keeps my equity work anchored in organizational reality. That combination — social systems thinking paired with operational fluency — is what allows me to move between community insight and boardroom strategy without losing either.
- I operate from a few non-negotiables:
- Sustainability matters. Work that burns out the people doing it isn’t equity work — it’s extraction with better branding.
- Lived experience is a form of expertise. Not a talking point — a methodology.
- Gap analysis before strategy. I won’t recommend solutions until I understand the actual problem.
- Accountability structures over aspirational language. Stated values mean nothing without systems that enforce them.
- Community trust is not a PR goal. It is an operational requirement for any organization claiming to serve families.
Beyond the Work
When I’m not advising organizations or facilitating board conversations, you’ll find me:
- With coffee in hand, translating complex systems into language that actually moves people
- Gathering real-time intelligence from The Parenting Cipher community
- Writing essays on education equity, neurodiversity, and what it really takes to build systems that work
- Creating lo-fi audio and creative resources for parents and families who need a moment to breathe
- Planning the next trip — whether it’s across the country or across an ocean
- Somewhere near good food, good music, and my sons
